After the shock settled from seeing so many brands fail the basic test of diversity, while openly accepting money from the BIPOC community, our Influencers have turned to us for advice about what to do when a brand sends a DM or an email asking to collaborate.

We know you have concerns about losing credibility, offending your community and attracting negative attention to the platform you’ve worked so hard to build. Exhale, we’ve taken the guesswork out of handling brand conversations so you can navigate the business side of being a content creator with confidence.

Have you noticed all the giveaways flooding your timeline? The realities of our new normal have sparked content creators and brands to enter #givingmode and spread a little joy across their audiences. Giveaways are a great way to give back to your audience, they’re also a powerful tool that can increase audience growth and engagement. But, if executed without a strategy they can cause more harm than good. We’re sharing the questions you should be asking yourself to ensure your giveaway is a success every time.